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Discussion: Any thoughtsReported This is a featured thread

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dansolo
dansolo
20. RE: Any thoughts
Apr 28 2008, 7:18 AM EDT | Post edited: Apr 28 2008, 7:18 AM EDT
I think once or twice a year for jabs etc - more so if injured, ill, savaged etc

Places like Battersea and http://www.pdsa.org.uk/ - charityes which gives vetinary support for those who can't afford it.

Vetinary treatment is extraordinarily expensive and insurance is also prohibitive for many.

Some sort of smart license/Identity/insurance mash up would be interesting...ability to be pimped of course ;-)
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thenausner
thenausner
21. RE: Any thoughts
Apr 28 2008, 7:25 AM EDT | Post edited: Apr 28 2008, 7:25 AM EDT
Just to finish my thinking off before I have to leave: (sorry for the fast blab, time is limited)

To address problem dogs, it probably is correct to adress their owners: "Ok. Your dog is not a pet. We get it. Your dog is better, needs better training and special attention. You do not need entry level "sit, roll over, play dead". You need your dog to support you when you need him. You need your dog to do as it is told. Exactly as it is told. Always. You need your dog healthy. You need Guardian Dog training."
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dodonoghgm
dodonoghgm
22. RE: Any thoughts
Apr 28 2008, 7:26 AM EDT | Post edited: Apr 28 2008, 7:26 AM EDT
Vets like human doctors are in a significant period of change with the bigger petcare supply guys introducing vets in the pet superstores so you might visit a vet whilst buying supplies.Dog owners ,and indeed ,pet owners generally visit vets as little as possible and mainly due to accidents/illnesses although there are differences depending on pet ages-young and old more often.Once/twice a year might be average depending on age.
Interesting that feelings run high vis a vis dogs -especially compared to cats.Also no female posts.....
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dodonoghgm
dodonoghgm
23. RE: Any thoughts
Apr 28 2008, 7:27 AM EDT | Post edited: Apr 28 2008, 7:27 AM EDT
sorry Grimble!Bad eyesight! Do you find this valuable?    
MikeImms
MikeImms
24. RE: Any thoughts
Apr 28 2008, 8:00 AM EDT | Post edited: Apr 28 2008, 8:00 AM EDT
Thoughts on positive/reward based campaigns;

Involve the pet food companies - they did great things 'rewarding' pet owners with birthday cards (for the dog...) - they have massive data-bases

Involve Blue Peter (and Bebo) to get kids to sign up their dogs

Set up a My Space for dogs (owners) - you only get on if poochie are registered

Learn the lessons of TV Licencing - target the places where bad dogs live......
......set up a 'grass on a growler' site so people can give Powers That Be the addresses of aggressive dogs - then they can check if the dogs are registered
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lewisusauk
25. RE: Any thoughts
Apr 28 2008, 9:46 AM EDT | Post edited: Apr 28 2008, 9:46 AM EDT
This reminds a little of the police recruitment campaign in the UK that got people interested in joining the police by pointing out how hard it was.

Given people's descriptions of the non-responsible dog owner group. maybe one way to approach it would be to position the license as a challenge as something worth achieving rather than a restriction - a way to show that you are the "pack leader"?
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deadinsect
26. RE: Any thoughts
Apr 28 2008, 10:42 AM EDT | Post edited: Apr 28 2008, 10:42 AM EDT
how weird. I have just bought a puppy (2 days ago - it's the cutest thing ever - look on my facebook if you know me) and live in Hackney, where there are lots of potentially dangerous tough-guy dogs.

for my own 2p, I think licensing dogs would be irritating and worthless, along the same lines as number plates on bicycles, ID cards, and excessive CRB checking.

But for the sake of the brief, which is interesting

i would draw a 2x2 matrix with dog owners that fall into 4 possible categories

x-axis: law abiding people VS mild anarchists e.g. who oppose ID cards or sometimes drive without insurance
y-axis: ppl with potential problem dogs vs ppl with safe dogs

safe dog, law abiding citizen ---- no problem, even if they don't sign up, there won't be any disasters
potentially dangerous dog, law abiding owner ---- they will take the exam
safe dog, non-law abiding person --- will ignore the exam, but have a good dog anyway
potentially dangerous dog, non-law abiding owner ---- problem

so the people we need to worry about are bad guys with problem dogs. This tells us that "carrot" strategies aren't that important as the main focus is bad guys.

I would maybe go down a shock route like road safety ads, e.g. toddlers faces being ripped off in hyper slo-mo, portray the owners as murderers, and as a call to action, I would get their friends to dob them in, like the benefit fraud ads - offer cash rewards for Judas'ing your friends and ttheir dogs. This would work well, as unlike say benefit fraud, which people view as a victimless crime, at least 1 person on your street will hate your dog if it's loud or aggressive, and will not hesitate to shop you to the dog police.
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akispicer
akispicer
27. RE: Any thoughts
Apr 28 2008, 11:03 AM EDT | Post edited: Apr 28 2008, 11:03 AM EDT
"Involve the pet food companies - they did great things 'rewarding' pet owners with birthday cards (for the dog...) - they have massive data-bases

Set up a My Space for dogs (owners) - you only get on if poochie are registered

"
AGREED on PET FOOD CO's...many are looking for GOOD CAUSES WITH SCALE to contribute to and add value...you'd be welcome and rewarded. They have databases, but also websites, packaging and can all collabo on a "Best Life" or "Energy Star" type MOVEMENT LOGO/IMAGERY that gets word out fast and broad.

ALSO AGREE on the SOCIAL NETWORKING IDEA...MUCH OF WHICH ALREADY EXISTS, BUT THEY NEED TO BE GALVANIZED AROUND A CAUSE...ON FACEBOOK (U.S.) LOOK TO DOGBOOK/CATBOOK APP which has millions. Also look to DOGSTER.COM and MYDOGSPACE.COM...again, i only know US references, but certain there are analogs in UK.
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akispicer
akispicer
28. RE: Any thoughts
Apr 28 2008, 11:23 AM EDT | Post edited: Apr 28 2008, 11:23 AM EDT
Another thought is EXPLOIT RETAIL
while the web is keen for fast distribution among the digerati, RETAIL IS THE COMMON DENOMINATOR...PARTNER WITH THE MASS RETAILERS, and BOUTIQUES ALIKE to endorse and co-promote...essentially, you develop something like a LOGO or BRAND for this cause and get the Tesco and whatever PetSmart/Petco equivalents you have in UK and get them to give you end aisle displays, donate money at register, flyers in bags, etc. Grassroots Boutiques would happily join in, but they are scattered, the bib box retailers are a sure win, as once the regional head buys in and commits, you've got hundreds of stores at ready to promote and distribute the word.
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jmvaughn
29. RE: Any thoughts
Apr 28 2008, 12:34 PM EDT | Post edited: Apr 28 2008, 12:34 PM EDT
"
How often do most normal people have to visit a vet?


iain"
For adult dogs, once a year, unless there's a problem.
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adamcrowe
adamcrowe
30. RE: Any thoughts
Apr 28 2008, 1:07 PM EDT | Post edited: Apr 28 2008, 1:07 PM EDT
Dog Tax. It'll never work!
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john.griffiths7
john.griffiths7
31. Bluetooth the hound
May 1 2008, 2:58 PM EDT | Post edited: May 1 2008, 2:58 PM EDT
I'd like the membership to include an RFID/bluetooth tag which is visible on the animals collar but can be read by a mobile phone - (so you don't have to collar the said animal). the idea is that if the owner is walking the animal then it is the equivalent of the Am I driving responsibly campaign? If the owner or animal is a nuisance you can take the reg number and SMS it through. Likewise if the animal is straying - you can read the ID and forward a report of the location. That way owners can fund the scheme to show they are responsible - and the community can help to police it. Do you find this valuable?    
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